HACKETTSTOWN, N.J. --- Mars Chocolate North America announced today the premiere of goodnessKnows™ luscious snacksquares in Boulder, Colo.

“This area is world-famous for its emphasis on  and appreciation of − healthy living,” said Suzanne Stites, cocoa flavanol platform leader, Mars Chocolate, North America. “If we can get a stamp of approval from Colorado’s discerning, health-conscious consumers, then consumers everywhere should embrace this new snack!”

goodnessKnows™ luscious snacksquares get their goodness from slow-roasted whole almonds, tangy fruits and toasted whole grains, and contain no artificial ingredients, colors or flavors. Each serving of goodnessKnows™ is nestled in an extraordinary deep chocolate  a special Mars recipe that delivers 200 mg of bio-available cocoa flavanols, phytonutrients that have been shown to help support healthy circulation, which aids the free flow of nutrients and oxygen throughout the body.  

These naturally nutritious snacks come in three flavors: Very Cranberry, Almonds & Berries, and Roasted Nuts & Grains, all available now exclusively in Boulder, Colo., and expanding to Denver in April 2010. These snacks will be available in the nut and fruit aisle or healthy bar aisle of select grocery stores, with single serving packets near the checkout counter in some stores.

Each four-square serving has 150 calories and delivers 2-3 grams of fiber, 3 grams of protein, 200 mg of cocoa flavanols and only 20-35 mg of sodium. goodnessKnows™ luscious snacksquares are available in single servings and multi-packs and sell for a suggested retail price of $1.59 and $4.99 respectively. For more information, visit www.goodnessKnows.com.

About Mars, Incorporated
Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience.  These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.